Elevato is a shoe manufacturing company whose target audience were people who are looking to buy shoes which increases their height. They manufacture shoes with 2 - 3 inch extra soul length to give that edge and had different offers to promote their product.
Elevato is a lifestyle brand which is into selling Elevator shoes/height increasing shoes. It is a new brand which is in the market past 1 year operating only on online platform. The objective given to us was to increase the visibility of the brands image in the search world and increase sales.
Elevato is a niche brand. When we took up the project there were already established local players and some international brands. Also all the major e-com aggregators in India were selling elevator shoes. Elevato had zero traffic flowing from organic searches. Placing Elevato above all these established competitors required more of strategic and idea based approach.
We worked on two platforms to achieve our objectives. SEO to and SEM . Content and contextual SEO strategy were implemented to enhance the visibility of relative keyword searches. Conversion oriented google Adwords campaign were run to get direct sales at optimal CPC.
Start Month - June 2015 | Data calculated till December 2015
Increase in ROI - 332%
Increase in Sessions Created - 2089% (From 57 to 1248)
Decrease in Bounce Rate - 122% (From 49 to 22)
Increase in Organic Visits - 1979%
122% Reduction in Bounce Rate
1979% Increase in Organic Visits/month
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”